Your Complete Guide To Home Services Marketing

The home services industry hit a record-high $657 billion last year. Customer demand is there, but it’s up to you to make sure they can find your business—that’s where home services marketing can help.  

What Is Home Services Marketing? 

Home services marketing is the process of getting your business in front of the right people and showing them why you’re the best choice. It’s a mix of both online and offline strategies designed to attract, engage, and convert more local customers. 

To get the most out of your home service marketing efforts, focus on these strategies:

• Business listing management: Getting your business listed on popular online directories and review sites so it’s easy for potential customers to find you.
• Local search optimization: Optimizing your website and online content for local search terms so that when someone in your area searches for “roofers near me,” your business shows up at the top of the list.
• Social media marketing: Using social media to connect with your target audience, share helpful tips and advice, and show off your great work and happy customers.
• Content marketing: Creating blog posts, articles, and guides that show off your expertise and help educate homeowners on topics related to your services.
• Website optimizations: Make sure your website is user-friendly and easy for people to learn about your services and contact you.
• Paid advertising: Run targeted online ads to get your business in front of even more potential customers.
• Visual mediums: Things like wrapping your work vehicles in eye-catching graphics, putting up billboards, and hanging promotional posters can all help get your business noticed by locals.

At the end of the day, it’s all about getting creative, staying consistent, and putting your best foot forward.

Why Is Home Services Marketing so Important?

How homeowners find and hire home service professionals has changed. When people need a landscaper, roofer, plumber, or exterminator, the first place they turn is the internet. Gone are the days when being the “best” in your area was enough to keep a steady stream of customers coming your way. You need to have a strong presence on search engines, social media, and whatever else your audience uses.

But it’s not just about being online. It’s about standing out from the crowd. The home services industry is highly competitive. To grab the attention of potential clients and convince them to choose your business over others, you need a well-planned, comprehensive marketing strategy that showcases your unique value proposition and builds trust with your target audience. 

That’s why a calculated home services marketing plan is so important. You can establish touchpoints in every stage of the customer journey by combining disciplines like search engine optimization (SEO), content marketing, social media engagement, and PPC advertising. No matter where they are or how they search, home services marketing helps you reach them with the right message at the right time. 

5 Home Services Marketing Tips You Need to Know

1. Know What Makes Your Audience Tick

First things first, take a close look at your existing client base. What do they have in common? What do they look for in a service provider? Are they homeowners in a specific age range, income bracket, or geographic area? Do particular interests, hobbies, or preferences influence their decision-making?

Answering these questions will help you create a clear picture of your target audience. Once you have a solid understanding of who they are, you can dig deeper into their specific needs, challenges, and pain points.

2. Drive Engagement with Promotions & Giveaways

Who doesn’t love free stuff? Contests and giveaways are a great way to generate a buzz around your brand. Whether offering service bundles or sending an email blast about discounted pricing, promotions create a sense of excitement and urgency that can be hard to resist. 

But promos aren’t the only way to get your home service company in front of new audiences; sponsorships can also be a powerful tool in your home services marketing arsenal. Consider all the ads you see when watching a sporting event on TV. Those brands are getting their message out to a huge audience of potential customers. 

You can do the same thing on a local level by reaching out to athletic teams in your area and offering to sponsor their uniforms, equipment, or events. Not only will you be supporting a good cause, but you’ll also get your brand in front of local homeowners and community members.

Remember the power of branded swag, too! Whether it’s t-shirts, magnets, koozies, or other promotional items, these small giveaways can make a big impact on your brand recognition and customer loyalty. Just make sure to display your logo and contact information so that people know how to get in touch with you should they need your services.

3. Invest in SEO, Boost Your Online Visibility

SEO is all about making your website more visible and attractive to search engines like Google so that when potential customers search for the services you offer, your business shows up at the top of the results. 

To do this, you’ll need to focus on two key elements: keywords and backlinks. 

Keywords are the specific words and phrases that your target audience uses when searching for home service providers online. By incorporating these keywords into your website content, blog posts, and other online materials, you can signal to search engines that your business is relevant and valuable to users searching for those terms.

Backlinks, however, are links from other websites that point back to your site. These links act as a “vote of confidence” in your content, telling search engines that other reputable sources find your website valuable and informative. The more high-quality backlinks you have pointing to your site, the higher you’ll rank in search results.

If SEO isn’t your strong suit, don’t worry. You can always partner with a home services SEO agency specializing in your niche. Sure, it’s an investment—but it’s one that pays off! 

4. Skip the Line with Paid Ads

Want to quickly get your home services business in front of potential customers? With PPC ads, you can bypass the organic SEO process and start immediately driving targeted traffic to your website.

Here’s how it works: every time someone clicks on one of your ads, you pay a small fee to the advertising platform. The more you’re willing to pay per click, the higher your ads will appear in search results. It’s a simple, effective way to get your message in front of the right people at the right time.

There are plenty of PPC platforms to choose from, each with its own unique features and audience. Thanks to its massive reach and powerful targeting options, Google Ads is a top choice for many businesses. Platforms like Meta for Business (formerly Facebook Ads) and LinkedIn are also good for social media marketing. With Meta, you can create highly targeted ads based on users’ interests, behaviors, and demographics, while LinkedIn Ads allow you to reach a professional audience based on job title, industry, and other business-related factors.

5. When In Doubt, Partner with the Pros

Marketing your home services company is a full-time job—and often, it’s several full-time jobs rolled into one. From SEO and PPC to web design, digital strategy, and beyond, there are many moving parts to track and optimize. 

Trying to handle it all on your own can be stressful, time-consuming, and downright exhausting. That’s where partnering with a professional home services marketing agency like Timmermann Group can make all the difference. From crafting a custom SEO strategy to designing a user-friendly website, managing your PPC campaigns, to building your brand on social media, we know what it takes to optimize your digital presence. 

We’d love to chat if you want to take your home services marketing to the next level.