Maplewood Plumbing Success Story
Maplewood Plumbing, a family-owned business with over 35 years of experience, has been a trusted provider of plumbing services in St. Louis, Missouri. Their team of highly skilled professionals offers a wide range of services, from routine maintenance to complex plumbing installations and repairs. To expand their online reach and convert more leads into customers, Maplewood Plumbing partnered with Timmermann Group, a plumbing marketing agency, for a comprehensive digital marketing strategy.
Results: Improved Search Rankings
63% Increase in Visibility of Tracked Keywords
640% Increase in Leads from SEO Efforts
591% Increase in Leads from PPC Campaigns
Maplewood Plumbing + TG: An SEO Partnership
Research & Discovery: Pinpointing the Problem Areas
Our first step was to get a clear picture of Maplewood Plumbing’s digital landscape. By conducting a comprehensive audit of their website and online presence, we identified key areas holding them back:
- Limited search visibility: Despite their strong reputation, they weren’t ranking for critical service-related terms.
- Inconsistent local presence: Their business wasn’t showing up reliably in local searches, missing out on potential customers right in their own backyard.
- Underperforming paid search campaigns: Existing PPC efforts weren’t generating the desired results, resulting in a lower return on investment.
Armed with these insights, we developed a plan to reinforce their digital foundation and enhance their visibility, ensuring every part of their online strategy was working as efficiently as their plumbing team.
Strategy: Crafting a Tailored Plan for Success
We created a strategic game plan that tackled each problem area head-on, focusing on three core services: SEO, PPC, and Local Search Optimization (LSO). Our approach included:
- SEO Overhaul
- PPC Refinement
- Local Search Optimization
This strategy not only increased Maplewood Plumbing’s presence online but also ensured that their digital marketing efforts were aligned, cohesive, and driving real business results.
How TG Helped
SEO Strategy
We conducted an in-depth SEO audit to identify technical issues, on-page optimizations, and content opportunities that could help improve their search rankings. This included optimizing their website for key plumbing-related terms and building a content plan focused on high-value services and local search queries.
PPC Campaigns
We created and managed targeted PPC campaigns to capture demand and convert high-intent users. Our focus was on generating quality leads through search ads and maximizing ROI by refining ad copy, targeting options, and bidding strategies.
Local Search Optimization
Our team implemented LSO techniques, including optimizing Google Business Profile and enhancing other local citations. These efforts were aimed at increasing Maplewood Plumbing’s visibility in local search results and maps, ensuring they were the top choice for St. Louis residents looking for reliable plumbing services.
Results: Overflowing Success
63% Increase in Visibility of Tracked Keywords
Our focused SEO and LSO efforts significantly improved the visibility of high-value keywords in local search results. By optimizing website content, implementing strategic backlinking, and enhancing local citations, Maplewood Plumbing’s most important keywords achieved higher positions, driving more organic traffic to the site and improving brand recognition across St. Louis.
640% Increase in Leads from SEO Efforts
The strategic SEO optimizations led to a substantial increase in inbound leads. With targeted content, on-page SEO improvements, and technical adjustments, Maplewood Plumbing saw a surge in organic inquiries and contact form submissions. This increase in high-quality traffic not only boosted the number of leads but also reduced the dependency on paid advertising, resulting in a more balanced and sustainable marketing approach.
591% Increase in Leads from PPC Campaigns
Our tailored PPC campaigns delivered a dramatic rise in leads while also reducing the overall cost-per-click. By refining ad copy, optimizing keyword bids, and focusing on high-intent search terms, we ensured that Maplewood Plumbing’s ads reached the right audience at the right time. The improved conversion rates meant more potential customers turned into real inquiries, driving consistent business growth and providing a strong return on investment.
We couldn’t be more pleased with our decision to switch to Timmermann Group. What they’ve achieved in such a short time is truly impressive. Our only regret is not finding them sooner. If you’re reading this, stop your search and reach out to them—you won’t be disappointed. After years of working with a competitor that fell short, Timmermann Group has been a breath of fresh air, helping us get back on track. Trust their expertise, follow their guidance, and expect remarkable changes for your business. It’s easily the best investment we’ve made.
- Crystal Mattingly, Maplewood Plumbing and Sewer
