LSA (Local Services Ads)

LSAs, or Local Services Ads, are a type of advertising provided by Google specifically designed for local service providers such as electricians, plumbers, house cleaners, locksmiths, and more. These ads appear at the top of Google’s search results, above traditional Google Ads and organic listings, when people search for specific local services.

Key features of LSAs include:

Pay Per Lead: Unlike traditional pay-per-click advertising, businesses using LSAs are charged per lead, not per click. This means you pay for actual potential business contacts, not just website visits.

Google Guarantee Badge: Businesses that pass Google’s screening and qualification process are awarded a Google Guarantee badge. This badge, which appears on the ad, builds customer trust and credibility.

Ranking Factors: The ranking of LSAs is determined by various factors, including proximity to the searcher, review score and number of reviews, responsiveness, and business hours.

Customer Reviews and Ratings: LSAs prominently display customer reviews and ratings, which can significantly influence a potential customer’s decision to choose your service.

Easy to Use: Businesses can use a simple app to manage leads, reply to messages, track bookings, and manage ad budgets.

Targeted to Specific Services: When setting up LSAs, businesses list specific services they offer, which helps show their ads to the most relevant audience.

LSAs are particularly beneficial for small to medium-sized local businesses seeking visibility in their local market. By directly connecting these businesses with people searching for their services, LSAs can be an effective tool for increasing leads and bookings.