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Chances are, you’re a business owner or marketer who relies on Google Analytics to track your website’s traffic and conversions. In that case, it’s time to pay attention. The Google Universal Analytics (UA) we’ve known and loved for years is being replaced with the new Google Analytics 4 (GA4), a more robust platform that provides […]

Your website is your online storefront, digital first impression, and 24/7 salesperson. A well-designed website can increase your online presence, drive traffic, and ultimately lead to more conversions. However, as time goes by, your website may need to evolve and adapt to meet changing customer needs and technological advancements. So, when it comes to improving […]

Your B2B website design is often the first impression potential customers or partners will have of your B2B company. As a matter of fact, a study by Forrester Research found that 62% of B2B buyers won’t consider a vendor that doesn’t have a robust online presence. For this reason, strategic and user-focused web design is […]

Marketing your business during a recession can be tricky. While the country is tightening its collective belts and the leads are becoming even harder to find, you might be inclined to jump straight into “trimming the fat” mode. We know recessions are a scary time and we’re not trying to convince anyone otherwise, but believe […]

Conveying your ideas to an audience is challenging enough, but trying to do so in a specific, consistent brand voice and tone that speaks to your business is even more difficult. In a way, presenting information on your website is like presenting your business to a live audience. Your message needs to be cohesive, consistent, […]

If you’ve already started asking yourself whether your company should be doing in-house SEO or outsourcing elsewhere for your website, you’re on the right track. The fact that you recognize SEO as a vital component of your site, not an unnecessary add-on or luxury, already puts you ahead of much of the crowd. Typically, the […]

Building a new website is one of the most important investments you can make for your business or organization. As fun as it can be to design and create something new, it can also be one of the most exhaustive projects you’ll ever take on. It’s a long, multifaceted process that requires collaboration between various […]

For any business looking to succeed online, SEO is an essential investment. Though it requires time and resources, a well-executed SEO strategy can be the difference between success and failure. Studies have shown that businesses that invest in an SEO strategy are more likely to see a significant return on their investment. In one recent […]

A content audit is an excellent start if you want to improve your website content. By taking inventory of what you have, you can make informed decisions about what to keep, update, and ditch altogether. But you might be asking what exactly a content audit is. A content audit is an in-depth analysis of all […]

Upon a successful launch, your website will join 1.88 billion other websites that currently exist worldwide. It is, however, not easy to oversee such a website launch. You may experience uncertainty and get overwhelmed by mixed emotions. To overcome your thoughts, you need to know what to do to achieve a smooth and successful website […]