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Chances are likely that if you’re reading this, you don’t need to be sold on the “why social media marketing is important” spiel. And that’s great. By simply embracing paid social media advertising as a valuable marketing channel, you’re already way ahead of the game when it comes to digital marketing. Now it’s time to […]

If you’re a business owner in 2020, it’s probably a safe bet that you’re already on Facebook and using it to at least some degree. In fact, I’d bet that building up your company’s Facebook page and inviting all of your friends to like it was one of the first things you ever did in […]

Keyword cannibalization can be a strong deterrent in having your site show up on the first page of Google’s organic search (practically the most valuable endorsement your site can earn). And an unfathomable amount of data goes into Google’s mysterious algorithm of deciding which pages are deserving of the coveted top spots. Remember, when it […]

When it comes to advancing your brand through digital marketing, you might be wondering: between social media and SEO, which is the better investment? Unless you’re fortunate enough to have an unlimited digital marketing budget at your disposal (and, let’s be honest, not many of us are) then it really comes down to what will […]

Find Your Niche Identify Your Target Market Conduct Market Research Analyze The Competition Pick The Correct Business Type For Your Company E-Commerce Brick-And-Mortar Virtual Marketplace Choose Your Business Structure Make Sure Your Online Business Is Legal Sales Tax Licensing Requirements Build Your Online Store Set Up Your Website E-Commerce Platforms Register Your Business’s Domain Name […]

One of the biggest hurdles for brands, especially in crowded marketplaces, is brand awareness. Obviously, people aren’t going to buy your product or service if they don’t know who you are. That’s why it’s so important to make sure that your brand and its message are being seen by your potential customers and that you’re […]

Social media is now an integral part of marketing for many law firms. According to the American Bar Association’s (ABA) 2018 TECHREPORT, 76% of respondents have a social media presence. But what about the remaining 24%? The remaining 24% are likely missing out on the financial value of social media. Ignoring or dismissing social media […]

A law firm or lawyer’s website can be the difference between landing a new client and being passed over, and it is a must-have element of any effective legal marketing campaign. Completing a conversion can be helped along by a few factors, and these web design tips will help potential clients find your site, get […]

Creating quality content is probably not at the top of a lawyer or law firm’s list of objectives. Instead, a lawyer may want to focus on real-world cases — not coming up with a content marketing strategy. However, marketing your law firm will likely help generate leads and reach the potential clients necessary for a […]

There are many key factors to consider when building your new e-commerce website, and among the most important is the Magento vs. WooCommerce platform comparison. Both e-commerce solutions have their pros and cons and their legions of enthusiastic supporters. But it’s important to take a deeper look at both Magento and WooCommerce to determine which […]