Blog

Knowing how to choose a web design company that will support your company’s goals is a skill in itself. Building a new or custom website is a major undertaking, the importance of which cannot be overstated when it comes to digital marketing. Doing it the right way requires research, a distinct plan of action, and […]

Periodically, Timmermann Group will introduce you to one of our talented team members so that you can learn more about them, their role at TG and their approach to helping our clients achieve their business goals and objectives. This month, we spent some time with Brandon Judd, our Senior Social Media Specialist, to learn more […]

If you’re thinking about building (or rebuilding) a website for your business, there are a lot of factors to consider when comparing WordPress vs Squarespace or any other website builder. Whether you’re looking at Squarespace, Wix, Weebly or another similar service, if you’re thinking about using one of these sites to build your website yourself, […]

A coworker recently came to me and told me about a conversation he was having with a local business owner, who informed him that his company was primarily a business to business (B2B) company, therefore he didn’t “need marketing.” At first, I thought it was a joke. Why would this business owner actually believe that […]

A lot has changed in the world of websites and digital marketing in the 20 years since this TV commercial appeared. A lot more hasn’t. Digital marketing has been with us for more than a quarter century. Technological advances, increased access to the internet and evolving consumer habits dictate that all businesses keep digital top-of-mind […]

Timmermann Group started in 2003 as a website design shop with Rob Timmermann at the helm. It took a few years, but eventually, Rob added additional support after clients began to ask for other services. Timmermann Group is now 26 employees strong, and we are a full-service digital marketing agency. Our very first client is […]

Among the many issues brought to light by Mark Zuckerberg’s congressional hearings, there exists another complex concern for marketing agencies and the clients who trust them: understanding Facebook’s business model and how it’s used by advertisers. As congressional representatives posed their questions to Facebook’s CEO, the disparity in comprehension that exists between the tech industry […]

After spending the last two years admitting to a series of metric mistakes (remember when Facebook ad reach was greater than the US Census population), Facebook announced a series of changes to improve transparency with advertisers. First, Facebook will be explicit when labeling metrics. Facebook will now clearly label when an ad metric is an […]

So it’s 2 pm and your brain is starting to dry up. You used up all of your good ideas around 10:30 and now you’re struggling. We’ve all been there. That is why we polled the Timmermann Group marketing agency, to bring you this list of music recommendations for when you feel yourself beginning to […]

Google Analytics is great! Hundreds of reports of data that can be used to gauge the health of your business. Some reports are used to measure lead indicators (think website visits that should potentially turn into conversions), and some reports are used to measure lag indicators (think the actual conversions, or sales). I want you […]