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We have all read a plethora of articles about the millennial employee and the obstacles that come along with this new generation. Additionally, marketing agency leaders have been trying for years to accomplish long-term inspiration for the “creative brain” in a formal and operational office structure… Put these two personas together and you would assume […]

Until the dawn of the digital age, media buying simply encompassed radio and television advertising. Media Buyers, optimizing a “spend” for their clients’ needs, could pull information from focus groups or Nielsen, the consumer information giant, and use the statistics to strategically purchase ad space during peak hours. Commercial time was, and still is, a […]

Building a functional website is a big undertaking. Much like a clock, many things must operate in just the right way for everything to go smoothly. With all these different things moving at once, how do we make the process of building a website as efficient as possible? There are many things that can be […]