Blog

As an HVAC contractor, you’re no stranger to the challenges of standing out in a crowded local market. Enter pay-per-click (PPC) advertising—an easy marketing tactic to put your HVAC business in front of customers at the exact moment they’re ready to convert.  But where do you even begin with PPC as an HVAC contractor? Better […]

If you’ve been running paid advertising campaigns, you’ve probably noticed that your cost-per-click (CPC) has been steadily increasing over the past few years. This phenomenon is known as “CPC inflation” and it’s a real pain point for marketers and business owners alike. Just think about it: in 2021, the average CPC on Google Ads was […]

In the dynamic realm of business-to-business (B2B) marketing, adaptation is not just a strategy; it’s necessary to remain competitive and innovative in the marketplace. This year, B2B marketing continues to evolve with transformative shifts in consumer behavior, technological innovation, and market dynamics. In this blog, we’ll explore the top digital marketing trends in B2B for […]

As a graphic designer, trends aren’t just about following the crowd—they’re a way to refine your style with a modern, fresh perspective. Knowing what’s hot and what’s not helps you hit all the right notes with your audience. So, keep reading as we cover everything you need to know about the current state of graphic […]

Every person wants to feel that their choices make a difference. When you step out the door and go to work with your mug of coffee, you want to believe that you will have a meaningful impact on your team and your clients. No one goes to work and says, “I hope I make zero […]

Asking whether SEO vs. PPC is better for your business is like asking if it’s better to drive a car or ride a bicycle. Yes, they both have wheels. And sure, they both get you from point A to point B.  What makes the most sense for you, however, depends on what you want to […]

Whether you’re starting an online store or redesigning your website, choosing which content management system (CMS) to use is tough. Chances are you’ve heard of WooCommerce and Shopify before. They’re two of the most popular platforms on the market, and each has their own set of intricacies to consider before deciding what’s best for your […]

Lawyers, above all else, know perception is everything. In a world where a single click can shape reputations and influence decisions, your Avvo score can be the difference between a steady stream of clients and a barren inbox. Continue reading as we discuss a few strategies to increase your Avvo rating.  A Quick Glance Into […]

Let’s talk about franchising. For some, it’s a way to turn past success into passive income. For others, it’s a way to leverage established brands’ resources without reinventing the wheel. Continue reading to learn more about the different roles and duties that make this business model work. Franchise Agreements at a Glance A franchise is […]

In today’s hyper-connected business world, having a solid marketing strategy is a prerequisite for success. But what exactly is a digital marketing strategy, why is it so important, and how can you create one that works for your business?  What Is a Digital Marketing Strategy? Digital marketing strategies outline how you intend to leverage virtual […]