Blog

The Internet and the World Wide Web are perhaps the most important and influential tools of the modern era, making accessibility and ADA website compliance essential. It has provided access to unprecedented quantities of human knowledge and information to almost 4.4 billion people, or more than half of the world’s population. The internet has revolutionized […]

Marketing emails are a great way to keep in touch with existing customers and get your brand in front of those who haven’t quite transitioned from simply shopping around. However, email marketing campaigns must follow strict guidelines to regulate data collection, not to mention keep your marketing communication out of the spam folder. Ensuring your […]

Company culture plays a critical role in the success of any business. In fact, I would say it can be make-or-break. Over the past decade, many have mistaken company culture for some of the spiffs and benefits that an organization provides, whether is be a ping-pong table or free snacks in the breakroom. While I […]

Looking to attract more customers to your local business? Google Local Services Ads are your answer! These ads place your service at the top of search results without the complexity of keyword bidding. These ads focus on what really matters: your reputation, responsiveness, and location. Our comprehensive guide explains how to set up and optimize […]

Looking to incorporate QR codes in marketing into your campaigns but unsure where to start? QR codes offer dynamic, trackable interactions with customers, provide valuable insights into consumer behavior, and can greatly enhance the effectiveness of your marketing efforts. This article dives into actionable strategies to integrate QR codes seamlessly into your marketing initiatives, ensuring […]

2024 is a significant year for the cannabis industry, with increasing legalization and social acceptance providing both opportunities and challenges for cannabis entrepreneurs. This guide is aimed at cannabis companies and offers insights into effective marketing strategies that resonate with today’s market. Understanding Your Target Audience As of now, it’s difficult to predict what marketing […]

If you’re involved in general marketing, you may be familiar with the terms “reactive marketing” and “proactive marketing,” but at Timmermann Group, we think about these marketing strategies uniquely, particularly regarding reactive marketing and what it means for digital marketing. Instead of thinking of marketing strategy as inbound or outbound, we pull back and look […]

Knowing the click-through rates (CTR) for each SERP position can be a game-changer if you want to maximize your visibility on Google. In this article, we’ll directly address the complex data surrounding Google CTR by position, offering insight into how each rank impacts user engagement and what you can expect as you climb or fall […]

Roofing companies have to battle to capture potential customers’ attention constantly. This comprehensive guide is your roadmap to understanding and utilizing roofing keywords, a crucial component in boosting your online presence and driving business growth. Understanding Roofing Keywords: The Foundation of Your Roofing SEO Strategy Roofing keywords are more than just buzzwords; they are the […]

Both long-tail and short-tail keywords serve as the foundation on which search engine optimization (SEO) is built. Keywords in your site’s content make it possible for Google and other search engines to determine what your site is about, who needs to know about it, and how it will be prioritized compared to other comparable sites. […]