Outshine the Competition with our Solar Marketing Solutions
You’ve checked all the boxes: state-of-the-art photovoltaics (PV), outstanding engineers, and a solid reputation. While that’s great, it doesn’t guarantee an influx of new business. That’s why digital marketing for solar companies is so important, and that’s where Timmermann Group truly shines. Fueled by an agile philosophy, our solar marketing solutions deliver more than immediate results. They build a self-sustaining cycle of visibility and help fortify your digital presence for years to come.
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Rob, Megan and the T-Group team get results. Period. They are professional, follow-up on deliverables and respect/value time. Highly recommend them for SEO, Social and Web Development.
-Shane Tow, CWC Roofing and ExteriorsWe enlisted the services of Timmermann Group in May 2021 in order to elevate our brand's social media presence. Since then, they have helped develop a strategy and create modern graphics that are aligned with our goals. The Timmermann Group team is always quick to adapt to our changing needs and provide in-person support at events as needed, which has been a huge asset for our internal team.
-David Hennessey, CertaPro Painters®Partnering with Timmermann Group was a game-changer for us. Their expertise in SEO, PPC, and website optimization has not only improved our online visibility but has also significantly increased our customer conversions. The team's dedication and tailored strategies have been instrumental in our digital success, setting us apart in a highly competitive market. We're grateful for their ongoing support and innovative approaches.
-Clint Solliday, Jack Lehr Heating, Cooling & ElectricWe are delighted with our decision to use Timmermann Group for our website re-design, and would like to congratulate you and your team on a job well done. This has been a painless process for us from start to finish. Our site looks impressive and polished, your designers did a wonderful job re-working our site from our initial concepts into a finished product. The most impressive aspect of all was your ability to communicate directly with us on a day-to-day basis. After the re-work of the site we have seen increased traffic, sales leads, Google page rankings, and social media presence. Green Turf Irrigation Co.
-Bob Fitzwilliam, Green TurfRob and Steven's efforts in our company's SEO have provided a noticeable increase in quality leads as well as an overall improved marketing strategy. It has absolutely been a worthwhile investment to work with them.
-Andrew Schaub, Schaub Projects Architecture + DesignToday we received our SIXTH LEAD since the launch of our new website!!! All six have come as a direct result of our site—this is friggin' amazing! ... We have never ever before received leads from our website, so we are absolutely thrilled!
-Carol Wall, Mitchell Wall Architecture and DesignGain More Traction with New Current Customers
Solar marketing services aren’t only about more traffic to your website. They are about generating high quality leads that will convert those into new customers. Timmermann Group provides marketing support with custom-tailored services to boost your online reputation and generate quality leads that will help your solar company grow.
Are We A Fit?
At Timmermann Group, we align with businesses who…
- Value Continuous EvolutionLike us, you’re Always Growing and seeking the next level.
- Appreciate Agile StrategiesYou need a partner who’s Strategic Yet Nimble. We pivot with purpose.
- Seek Genuine PartnershipsWith our Partner-First Mindset, we prioritize your success above all.
- Demand Prompt ActionYou act swiftly, and with our On the Ready approach, so do we.
- Focus on Solutions, Not ProblemsWe’re Solution Oriented, turning challenges into opportunities.
- Take Responsibility for Every StepWe Step Up, Not Back, take the initiative on projects, embrace responsibility, and meet every challenge head-on.
Let the marketing team at Timmermann Group energize your solar leads. Schedule a consultation with us today.
Choosing a Marketing Agency That's Focused on Solar Lead Generation
Many solar marketing agencies get lost in the sales funnel and never find their way out again, and they lead many solar companies astray in the process. Timmermann Group never loses sight of what solar providers need to succeed: high quality leads that convert.
Over 20 Years of Experience:
Timmermann Group’s team of marketing experts understands the challenges that the solar energy industry faces and has a proven track record of delivering radiant results. With over 20 years of experience, we have developed digital marketing strategies that are data driven and designed to help customers find your solar services
We listen to your vision and marketing goals.
We tailor our marketing efforts to your business goals, whether you’re looking to raise brand awareness, increase lead generation, or find new ways of engaging with your current customers. Your objectives are our guide.
We’re focused on results – your results.
At the end of the day, marketing is about driving results. That’s why many of our solar marketing services include monthly reports to help you see the ROI you’re getting from our partnership.
We have the right in-house team to deliver success.
Our team of experts isn’t afraid to get their hands dirty. We’re right there with you, in the trenches, helping to solve your greatest marketing challenges. Together, we’ll create comprehensive digital marketing strategies. From SEO to content creation, we have all the tools to help your company stand out in the solar energy industry.
We focus on long-term committed agency partnerships.
We aren’t interested in quick sales and revolving door of clients. Our long-term success is built on long-term partnerships. That’s been true for over 20 years and is still true today. Through a strong partnership, Timmermann Group can help you create a digital marketing strategy that is designed to weather whatever changes the solar energy industry experiences in the years to come.
We proactively bring out clients’ ideas and solutions.
We don’t wait for quality leads to come to us, we seek them out and do whatever it takes to make them covert. We proactively monitor your marketing campaigns and identify the best way to enhance performance, keeping your solar company ahead of the competition.
FAQs About Solar Digital Marketing
What Is Solar Marketing?
Solar marketing uses digital strategies to help companies that install solar panels connect with homeowners and businesses looking for sustainable energy solutions. In an increasingly competitive industry, solar marketing is all about building a strong online presence, so potential clients can find your services when they search for terms like “solar panel installation,” “solar energy solutions,” or “residential solar systems.” With strategies like SEO, PPC, social media, and content marketing, your business can attract more leads, establish credibility, and support sustainable growth.
A crucial part of solar marketing is optimizing for local search and creating a seamless online experience for clients. When people can easily discover your services and feel assured about the quality and reliability of your offerings, they’re more likely to trust your brand. Showcasing customer testimonials, offering informative content, and presenting a polished, professional image go a long way in positioning your business as a trusted partner in the shift toward sustainable energy.
Why Is Solar Marketing Important?
As more people and companies explore green energy options, many start their search for solar solutions online. When a homeowner decides to invest in solar power or a business wants to reduce its carbon footprint, a well-executed digital marketing strategy can make sure your company stands out from the competition. Without an effective online presence, it’s easy to get lost among other providers and miss out on valuable leads.
Investing in solar panels is a significant decision, and customers want to feel confident that they’re working with knowledgeable, reliable experts. Solar marketing helps build this trust by showcasing your expertise, sharing client success stories, and providing helpful information about solar options and savings potential. Plus, consistent marketing keeps your business top-of-mind, even during slower periods, ensuring that when people are ready to go solar, they’ll remember you.
How Can SEO Help My Solar Business?
SEO (Search Engine Optimization) makes it easier for your solar companies to appear in search results when people look up services like “solar installation near me” or “solar panel cost savings.” By optimizing your site with the right keywords, you improve the chances of being found by clients who are interested in making the switch to solar.
Local SEO is especially valuable for solar companies. It focuses on connecting you with clients in your area through strategies like optimizing your Google Business Profile, gathering reviews from local customers, and using location-based keywords, such as “solar panels in Phoenix.” Local SEO helps your business stand out in relevant searches, so you’re the go-to option when people in your area are searching for sustainable energy solutions.
Why Should I Invest in PPC for My Solar Business?
PPC (Pay-Per-Click) ads put your solar business at the top of search results right when potential clients are actively searching for services like “solar installation near me” or “residential solar solutions.” This instant visibility helps your company attract customers who are ready to make a decision.
PPC advertising is particularly beneficial for solar companies because it allows you to target specific keywords and locations, ensuring your ads reach the right audience. With PPC, you can also run local service ads that show your business prominently, complete with reviews, contact details, and a call button to make it easy for clients to get in touch. PPC campaigns offer flexibility with budgeting and provide trackable results, so you can see how many leads and conversions your ads generate, making it an effective way to drive immediate business and boost revenue.
How Does Content Marketing Benefit Solar Businesses?
Content marketing is a powerful way for solar companies to educate potential customers, build trust, and demonstrate expertise. By creating and sharing valuable content—like blog posts, guides, videos, and infographics—you can help people understand the benefits of solar energy, the installation process, financing options, and long-term savings. Not only does this content answer common questions, but it also positions your brand as a knowledgeable resource, which is crucial in an industry where customers often make significant investments.
For solar businesses, content marketing goes beyond just promoting services; it’s about creating a reliable source of information for potential clients. This might include writing blog posts on topics like “How Much Can Solar Panels Save You?” or “5 Tips to Maximize Solar Efficiency” or producing videos that demystify the installation process. When you share this kind of content, it helps to build confidence and trust in your expertise. Plus, informative content can enhance your website’s SEO, making it easier for people to find your business when they search for solar solutions.
Content marketing also supports social media and email marketing efforts. By consistently sharing useful articles, case studies, and visual content, you keep your audience engaged and remind them of the value of switching to solar. The educational aspect of content marketing empowers customers, helping them feel informed and ready to take the next step toward sustainable energy.