Legacy Home Services Success Story
Legacy Home Services is an HVAC repair, maintenance, and installation company based in Crystal Lake, Illinois. Their website struggled to rank for high-value, location-specific keywords, and they struggled with online visibility and lead generation. To tackle these challenges, Legacy Home Services partnered with Timmermann Group, a dedicated HVAC SEO company.
Results: A Hot Success Story
56.97% Increase in Organic Traffic
7,200% Increase in Key Events
51% Increase in Keyword Visibility
Legacy Home Services + TG: An SEO Partnership
Research & Discovery: Finding the Right Temperature
We examined Legacy Home Services’ online presence during our research phase and pinpointed several critical issues. Limited organic traffic and lackluster rankings on SERPs revealed a pressing need for improvement. Our analysis uncovered an ineffective keyword strategy, poor site structure, and inconsistent NAP (Name, Address, Phone Number) information across local listings, all of which were contributing to their low visibility.
Turning Up the Heat on Strategy
In the strategizing phase, we crafted a comprehensive SEO strategy tailored specifically for Legacy Home Services. This plan was designed to tackle their visibility challenges head-on, with a focus on enhancing their online presence and driving targeted traffic to their site. Our collaborative approach ensured that all efforts were aligned with Legacy Home Services’ business goals, setting the stage for success.
How TG Helped
Technical SEO Audits
We conducted a comprehensive technical SEO audit to identify and resolve site performance issues like crawl errors, site speed, and mobile usability. This audit was critical to ensure the website met modern search engine standards, improving both user experience and search rankings.
Keyword Research
Our team performed in-depth keyword research to unearth high-value keywords tailored to the Crystal Lake area. As a result, Legacy Home Services transitioned from not ranking for essential keywords to prominently appearing in search results for terms like “Crystal Lake HVAC service” and “Crystal Lake HVAC repair.”
On-Page Optimization
We optimized the website’s content and meta tags, aligning them with targeted keywords. This strategic alignment improved Legacy Home Services’ search visibility.
NAP Optimization
We ensured consistent and accurate NAP (Name, Address, Phone Number) information across all online platforms and directories. This consistency is crucial for local SEO, enabling Legacy Home Services to improve its local search rankings and build trust with potential customers.
Site Architecture Optimization
Enhancing the site’s architecture improved user experience and search engine crawlability. This included reorganizing the site structure, optimizing internal linking, and making navigation more intuitive, ensuring that visitors could easily find the information they needed.
Backlink Strategy
We implemented a targeted backlink strategy to boost domain authority and drive referral traffic. This involved acquiring high-quality backlinks from reputable sources relevant to the HVAC industry and local businesses.
Results That Really Heat Things Up
56.97% Increase in Organic Traffic
Due to our strategic SEO strategies, Legacy Home Services saw a remarkable 56.96% increase in organic traffic over just three months. This surge not only elevated their visibility but also set the stage for increased customer inquiries.
7,200% Increase in Key Events
Key events, such as form submissions and service requests, increased by 7,200%, signaling a significant uptick in user interactions and conversions—proof that our strategies were heating up their lead generation.
51% Increase in Keyword Visibility
Overall keyword visibility improved by 51%, illustrating the enhanced effectiveness of our optimized SEO strategy, helping them dominate local search results.
