Lifeline Fitness Success Story
Lifeline Fitness is a company that creates high-quality fitness equipment known for its innovation and durability. They are constantly striving to create new products tailored to the individual’s needs. However, Lifeline Fitness wasn’t experiencing the website traffic or online sales needed for growth. Enter Timmermann Group.
How Lifeline Fitness Improved their Marketing Strategy and Sales with SEO
Increased Search Visibility
Improved Engagement
Enhanced Conversions
Lifeline Fitness + TG
Research & Discovery
Previously, SEO was not part of their marketing efforts. This meant there was a notable opportunity to increase traffic and site visibility by implementing an SEO strategy. Our team dove deep into the brand and discovered how we could improve their website traffic and online sales.
Strategizing for SEO Success
With a clear understanding of Lifeline’s objectives, we developed a strategic SEO strategy to revitalize their online presence. We focused on enhancing search visibility, improving user experience, and driving organic traffic and conversions.
How TG Helped
Keyword Strategy
We crafted a keyword strategy that aligned with Lifeline’s core products and categories to maximize search visibility and relevance. This involved renaming categories to align with user searches and optimizing product pages for targeted keywords. This drove a 191% increase in search impressions and a 55.57% increase in engagement rate from organic traffic.
Content Optimization
We evaluated their product catalog, which highlighted multiple new category opportunities. We fine-tuned website content and structure to resonate with user search intent, enhancing organic search rankings and improving user experience. By leveraging Lifeline’s existing product offerings, we built new product category pages and expanded the number of organic ranking pages by 13.5%.
Technical SEO
We fixed the overall site structure by identifying and fixing the broken URLs and duplicate pages, adding redirects, and correcting links. These enhancements boosted the overall site health, performance, and domain authority.
Real SEO Results
Increased Search Visibility
Lifeline Fitness saw a 191% increase in search impressions, expanding their reach on search engines. This improvement attracted a larger audience and positioned Lifeline as a leading brand in the fitness market.
Improved Engagement
Our efforts led to a 55.57% increase in engagement rate from organic traffic, indicating higher user interaction. Enhanced content and site usability encouraged visitors to spend more time on the website.
Enhanced Conversions
Lifeline experienced a 357% increase in conversions. Additionally, revenue from organic traffic grew by 315%, highlighting the impact of the SEO strategy.
