RotoMetrics

The problem RotoMetrics faced was that their superior products were not getting in front of the right potential buyers. Their website left much to be desired in terms of content and ranking potential and they approached other digital marketing avenues, including social media marketing, with hesitance. A new website would not be enough unless it could drive traffic, generate leads, and boost sales.

We’re always talking about growth and being agile: how your website should be scaled to grow and change with your business, how strategies should shift as your goals change. These same principles should apply to your partnership with an agency. In nearly 10 years, we’ve continued to work as a partner to RotoMetrics, helping their marketing team navigate changes in their products and services, changes in the industry, new KPIs, new competitor challenges, shifting audiences and now a huge merger that will monumentally expand the scope of their business. In all of this, we’ve had the pleasure of working right alongside their marketing team to continue to elevate and augment their digital marketing efforts, increasing lead generation and helping make them a more powerful brand and profitable business, opening the door for even bigger and better things in the future.

One of the keys to a successful project partnership, whether short term or long term, is a solid foundation in strategy and analytics, and it’s equally important that this foundation is in sync with the business’s goals. They know what’s best for their business; it’s our job to help them execute and define the pathways toward their desired successes. This fundamental understanding of their business and its goals have paved the way for almost a decade of fruitful partnership that enhances every service we’ve provided over the years.

We built both RotoMetrics’s current and previous websites. This kind of partnership history is rare, and it’s especially valued by our team. As a B2B website design agency, it’s always our aim to establish a relationship with a client partner that allows us to help them elevate their marketing year over year and continue to grow in our understanding of and connection with their business. For RotoMetrics, years of ongoing analytics measurement and reporting set us up to build—and continue to augment—a site that works for their team and their customers.

A few years ago, we suggested that RotoMetrics expand into social media marketing, an avenue which they had been hesitant to explore, certain that it wasn’t worthwhile or appropriate for their business or other B2B businesses. However, we felt confident in the potential opportunity for this channel. Within five months of establishing their social media presence, RotoMetrics saw a 5,300% increase in lead generation, a 650% increase in customer portal sign-ups. They now occupy a social media space that is leaps and bounds ahead of their competition and consistently results in month over month increases in conversions.

Search engine optimization plays a key role in any website project we take on, and RotoMetrics is no different. Our strategy for RotoMetrics has shifted over the years and included targeting and maintaining top spots for significant and high-value industry keywords, including very specific keywords to segments of their business. These rankings bring in valuable traffic from users who are highly motivated to make purchases, contributing to the leads our team continues to generate for RotoMetrics.