US Weight Success Story
US Weight has been a leader in providing high-quality, American-made products like tractor wheel weights and crowd control solutions. With a commitment to domestic manufacturing, the company caters to a broad spectrum of customers, including top retailers and industry giants. Partnering with TG, US Weight set out to amplify its online presence and boost sales, utilizing strategic SEO to connect more customers with their trusted products.
SEO Success: US Weight Gains Traction
15.4% Increase in First Page Ranking Keywords
40.3% Sessions Increased from Organic Search
42.5% Increase in Engaged Sessions
US Weight + TG: An SEO Collaboration
Deep Dive into US Weight
In partnering with US Weight, an established eCommerce leader, we approached their site with a fresh perspective, focusing on maximizing SEO potential through tailored SEO strategies. Our detailed analysis revealed key areas for enhancement, allowing us to align our tactics with their eCommerce marketing objectives and positioning.
Crafting a Game-Changing SEO Strategy
Our strategy consisted of a comprehensive SEO makeover, starting with crafting compelling page copy and meta descriptions to ensure every product and category page stood out. We optimized images for improved user experience and conducted in-depth keyword research to recommend strategic new product categories. Lastly, we addressed Technical SEO issues and implemented fixes to resolve site health issues and enhance crawling and indexing.
How TG Helped
Content Creation
We drafted unique page copy and meta descriptions, ensuring all product and category pages had content that not only supported the products but also added value for the users and improved search engine visibility.
SEO Optimization
Our SEO optimization efforts included optimizing all images with alt text descriptions and resizing them for optimal file sizes, enhancing both accessibility and loading speed. We also conducted extensive keyword research, which led to the recommendation of new product categories, aligning with current inventory and user search trends.
Technical SEO
To ensure the site’s health and optimal performance, we addressed and fixed technical issues affecting crawling and indexing. This included resolving errors that could hinder search engine bots from effectively navigating and indexing the site, thus improving overall SEO performance.
Results: Improvements in Organic Traffic
15.4% Increase in First Page Ranking Keywords
Through targeted keyword research and the creation of new product categories, we saw a 15.4% increase in keywords ranking on the first page of search engine results. This improvement enhanced US Weight’s online visibility, attracting more visitors.
40.3% Sessions Increased from Organic Search
Organic search sessions increased by 40.3% compared to the previous month, this is due to our focused efforts on increasing keyword rankings to the first page of search engine results. This increase in visibility brought more visitors to the site, driving growth in organic traffic.
42.5% Increase in Engaged Sessions
The rate of engaged sessions from organic traffic increased by 42.5%, indicating that users are finding what they need more effectively on the site. This improvement reflects a strong user experience, with visitors engaging with US Weight’s content and offerings.
Partnering with the Timmermann Group has been an outstanding experience for US Weight. From the start, their team took the time to truly understand our business and goals. The open lines of communication made it easy to collaborate, with regular updates and clear, goal-setting sessions that ensured everyone was on the same page from day one. Their ability to provide actionable insights and guide us through every step of the SEO improvement process gave us confidence and peace of mind. The Timmermann Group didn’t just deliver results—they became a trusted partner in helping us grow our online presence.
- Taggert Mayfield, US Weight
