Advice For Business Owners

If you’re involved in general marketing, you may be familiar with the terms “reactive marketing” and “proactive marketing,” but at Timmermann Group, we think about these marketing strategies uniquely, particularly regarding reactive marketing and what it means for digital marketing. Instead of thinking of marketing strategy as inbound or outbound, we pull back and look […]

What does a marketing agency do? At its core, a marketing agency boosts your business’s potential by developing targeted strategies, running data-driven campaigns, and optimizing your brand’s reach and reputation. Specializing in a vast array of services from digital marketing to creative content production, these agencies offer expertise that can transform your company’s marketing trajectory. […]

Marketing your business during a recession can be tricky. While the country is tightening its collective belts and the leads are becoming even harder to find, you might be inclined to jump straight into “trimming the fat” mode. We know recessions are a scary time and we’re not trying to convince anyone otherwise, but believe […]

If you’ve already started asking yourself whether your company should be doing in-house SEO or outsourcing elsewhere for your website, you’re on the right track. The fact that you recognize SEO as a vital component of your site, not an unnecessary add-on or luxury, already puts you ahead of much of the crowd. Typically, the […]

For years, “expert” marketers have prophesied that the end of the website is near. They’ll claim that websites are dead and that social media marketing rules the land of lead generation. These marketers like to downplay the influence of a website, arguing that, while your website may play a role in a consumer’s decision-making process, […]

SEO is complicated and SEO myths contribute to the topic’s intricacy. Anyone who remotely suggests otherwise, or claims to have “cracked the code,” is lying through their teeth. Like it or not, there are no shortcuts or easy-outs when it comes to ranking your site. Basically, staying on top of the latest SEO strategies, tactics, […]

Find Your Niche Identify Your Target Market Conduct Market Research Analyze The Competition Pick The Correct Business Type For Your Company E-Commerce Brick-And-Mortar Virtual Marketplace Choose Your Business Structure Make Sure Your Online Business Is Legal Sales Tax Licensing Requirements Build Your Online Store Set Up Your Website E-Commerce Platforms Register Your Business’s Domain Name […]

Knowing how to choose a web design company that will support your company’s goals is a skill in itself. Building a new or custom website is a major undertaking, the importance of which cannot be overstated when it comes to digital marketing. Doing it the right way requires research, a distinct plan of action, and […]

Every CEO Wants to Rank Pretty much every CEO I talk to wants to rank on the first page of Google. Without fail, this request is one of the first things that a CEO will say to me at a meeting about their goals. What I’ve found is that not only do they want to […]