Advice For Business Owners

There are many key factors to consider when building your new e-commerce website, and among the most important is the Magento vs. WooCommerce platform comparison. Both e-commerce solutions have their pros and cons and their legions of enthusiastic supporters. But it’s important to take a deeper look at both Magento and WooCommerce to determine which […]

Knowing how to choose a web design company that will support your company’s goals is a skill in itself. Building a new or custom website is a major undertaking, the importance of which cannot be overstated when it comes to digital marketing. Doing it the right way requires research, a distinct plan of action, and […]

If you’re thinking about building (or rebuilding) a website for your business, there are a lot of factors to consider when comparing WordPress vs Squarespace or any other website builder. Whether you’re looking at Squarespace, Wix, Weebly or another similar service, if you’re thinking about using one of these sites to build your website yourself, […]

A coworker recently came to me and told me about a conversation he was having with a local business owner, who informed him that his company was primarily a business to business (B2B) company, therefore he didn’t “need marketing.” At first, I thought it was a joke. Why would this business owner actually believe that […]

A lot has changed in the world of websites and digital marketing in the 20 years since this TV commercial appeared. A lot more hasn’t. Digital marketing has been with us for more than a quarter century. Technological advances, increased access to the internet and evolving consumer habits dictate that all businesses keep digital top-of-mind […]

Among the many issues brought to light by Mark Zuckerberg’s congressional hearings, there exists another complex concern for marketing agencies and the clients who trust them: understanding Facebook’s business model and how it’s used by advertisers. As congressional representatives posed their questions to Facebook’s CEO, the disparity in comprehension that exists between the tech industry […]

After spending the better half of my evenings in 2015 committed to my own Pilates practice, I decided to embark on to a new sub-career journey; attending formal training school to become a certified Pilates Instructor. My rigid class schedule and endless anatomically based study hours have recently got me to thinking about how this […]

Seeing your company’s name appear on the first page of a search engine when you type in certain keywords is an amazing feeling. It gives you a sense of pride because you either invested a lot of time or money to make it happen. It also gives you a sense of possibility when you see […]

Imagine someone is telling a potential customer about your business and how great it is. The potential customer goes to the Internet on their phone and types in your company name. Several listings with your information are listed on the Internet. They see your listing on Yelp and they click to call the number. However, […]

How many of you lawyers went to law school with high hopes of changing the world? You paid the dues of school and finally landed a job at the firm you wanted. Now you can start practicing law. However, the law firm you joined isn’t handing you cases, or at least not the cases you […]