PPC

This article will elucidate how Google Search Partners operate and the advantages they bring to your advertising strategy. These partners constitute websites on which Google ads may be displayed, thereby expanding the scope of your campaigns beyond just the Google search engine, with a potential boost in ad exposure and conversion rates. Key Takeaways The […]

As an HVAC contractor, you’re no stranger to the challenges of standing out in a crowded local market. Enter pay-per-click (PPC) advertising—an easy marketing tactic to put your HVAC business in front of customers at the exact moment they’re ready to convert.  But where do you even begin with PPC as an HVAC contractor? Better […]

If you’ve been running paid advertising campaigns, you’ve probably noticed that your cost-per-click (CPC) has been steadily increasing over the past few years. This phenomenon is known as “CPC inflation” and it’s a real pain point for marketers and business owners alike. Just think about it: in 2021, the average CPC on Google Ads was […]

Asking whether SEO vs. PPC is better for your business is like asking if it’s better to drive a car or ride a bicycle. Yes, they both have wheels. And sure, they both get you from point A to point B.  What makes the most sense for you, however, depends on what you want to […]

Curious about how PPC advertising prices change from platform-to-platform? Well, wonder no more! Keep reading as we cover everything you need to know.   How Much Does PPC Cost on Google? On average, the cost-per-click (CPC) for Google search ads is approximately $2.69, while Google’s Performance Max campaigns (PMax) have an average CPC of around $0.63. […]

In today’s digital landscape, Pay-Per-Click (PPC) advertising has become an essential component of any successful marketing strategy. Placing bids on keywords, dividing target audiences, and maintaining healthy profit margins—sounds simple enough, doesn’t it?  Well, not quite. PPC costs are on the rise in 2024, and many businesses are coming to realize campaign management is more […]

Tired of conference room discussions, scratching your head over questions like,  “Have we done enough to reach buyers?”  “How can we improve our conversion rate?”  And, the all-too-common concern… “Are we overspending?”   If so, you’re not alone. Welcome to the world of online advertising—where every click comes with a price tag. Here’s what you need […]

Looking to attract more customers to your local business? Google Local Services Ads are your answer! These ads place your service at the top of search results without the complexity of keyword bidding. These ads focus on what really matters: your reputation, responsiveness, and location. Our comprehensive guide explains how to set up and optimize […]

Timmermann Group, a legal marketing agency specializing in tailored search engine marketing solutions for law firms, has unlocked success through the strategic combination of search engine optimization (SEO) and pay-per-click (PPC) advertising to generate leads and increase online visibility. By focusing on “how SEO and PPC work together for law firms” strategies within the competitive […]